Even as the science of climate change has grown stronger and more compelling, public acceptance has grown weaker and more partisan. In this presentation, renowned climate change communications specialist Susan Joy Hassol discussed the range of causes for this dilemma. She also addressed how we can improve communication of climate change by what we say and how we say it, dealing with framing, psychological and cultural issues, and questions involving language.
Susan Joy Hassol has worked for over 20 years to help communicate the science of climate change to a wide variety of audiences. She has written and edited numerous high-level reports, testified before Congress, written an HBO documentary, and appeared on national radio and television shows. Her current focus is on helping climate scientists improve their communication and on improving media coverage of climate change.
This presentation included up-to-date information on what the American public thinks about climate change and how that should be considered in science communication efforts.
Co-hosted by WHRC and MBL.